2010 Aston Martin Rapide Used and New Car Pictures

Aston Martin call their 4-door, 4-seat Rapide a Sportscar …… maybe, however with a zero to 60 mph time north of 5 seconds – maybe not. While manufacturers struggle to include the word sedan in the emerging Exotic Sports Sedan sector there is no denying the new Rapide is a beautiful car and a very clever packaging exercise.

The reason Aston may be adverse to using the term Sedan and pushing the styling and packaging more towards the sportscar end of the market could simply be the fact that their previous 4 door models have been less than successful. Back in the early sixties, then owner David Brown introduced the DB4 based Lagonda Rapide – 55 built. In the later half of the ‘70’s the profoundly ugly William Towns designed Aston Martin Lagonda was introduced and amazingly found 645 buyers who wanted one…. and let’s simply not mention the Lagonda SUV Concept.

That history makes the new Rapide unique for Aston Martin in that it is visually beautiful. The high performance Exotic Sports Sedan niche is an interesting one, Maserati virtually re¬launched it with the re-introduction of the Quattroporte, Mercedes followed with the CLS AMG and then Porsche introduced the least successfully styled Panamera.

So that is two for Germany and one for Italy with the possibility of another with the Estoque. The Germans almost have the Prestige Sports Sedans field wrapped up with the awesome Mercedes E63, BMW M5 and Audi RS6, but the British have recently entered the picture with the Jaguar XKR. America you have little, the Cadillac with styling almost as \bad as the Aston Martin Lagonda … and now not even a Muscle Sedan with the demise of the Pontiac G8. Here is Australia we have the cheaper value end of the market all to our¬selves with the fabulous FPV and HSV’s

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